Pharmaceutical Primary Market Research

To build informed commercialization strategies, you need a comprehensive interpretation of industry trends, markets, and competitors. Learn more about our pharmaceutical primary market research services below, and contact us today to get started.

Our Sources

inThought can interview key internal competitor sources responsible for Market Access Planning, including but not limited to:

  • Medical Affairs
  • Sales Operations
  • HEOR
  • Commercial Operations
  • Advocacy
  • Payor Relations
  • Government Relations

Our Services

We provide a range of pharmaceutical market research services:

  • Outline competitor messaging and positioning to payors (both commercial and governmental)
  • Strategies for overcoming reimbursement challenges with payers
  • Pricing and bundling strategies
  • Sales force organization and priority-in-bag
  • Target audience analysis
  • Patient access programs
  • Technologies used to determine patient eligibility for support programs

Tools, Techniques & Capabilities

Qualitative

  • Discussion Guide development
  • Focus Groups
  • In-Depth Interviews (e.g., key opinion leaders)
  • Dyads / Triads
  • Concept Elicitation
  • Unaided Awareness
  • Ideation & Brainstorming
  • Social Media Elicitation & Monitoring
  • Word Data Analysis & Coding

Quantitative

  • Drafting Screeners
  • Survey Design
  • Satisfaction Assessment
  • Program Evaluation
  • Needs Assessment
  • Attitudes & Beliefs Measurement
  • Likelihood Assessment
  • Ranking Exercises
  • Decision mapping
  • Product usage

Our Sources

inThought can interview key internal competitor sources responsible for Market Access Planning, including but not limited to:

  • Medical Affairs
  • Sales Operations
  • HEOR
  • Commercial Operations
  • Advocacy
  • Payor Relations
  • Government Relations

Our Services

We provide a range of pharmaceutical market research services:

  • Outline competitor messaging and positioning to payors (both commercial and governmental)
  • Strategies for overcoming reimbursement challenges with payers
  • Pricing and bundling strategies
  • Sales force organization and priority-in-bag
  • Target audience analysis
  • Patient access programs
  • Technologies used to determine patient eligibility for support programs

Tools, Techniques & Capabilities

Qualitative

  • Discussion Guide development
  • Focus Groups
  • In-Depth Interviews (e.g., key opinion leaders)
  • Dyads / Triads
  • Concept Elicitation
  • Unaided Awareness
  • Ideation & Brainstorming
  • Social Media Elicitation & Monitoring
  • Word Data Analysis & Coding

Quantitative

  • Drafting Screeners
  • Survey Design
  • Satisfaction Assessment
  • Program Evaluation
  • Needs Assessment
  • Attitudes & Beliefs Measurement
  • Likelihood Assessment
  • Ranking Exercises
  • Decision mapping
  • Product usage

Market Research Is Critical

In this competitive landscape, primary research is an essential component of any successful commercialization strategy. When you work with inThought, you can leverage quantitative and qualitative data and analysis to gain meaningful, actionable insight.

Other Services